MSM Wholesale

MSM Wholesale LTD

Conecting Trusted BrandsTo Global Shelves

100+

Products

100%

Quality

500+

Happy Clients

5+

Years

About MSM Wholesale LTD (Modern Sales & Marketing)

With over 23 years of experience across the agriculture and FMCG sectors, our journey has been defined by continuous learning and a drive to create meaningful change. After years of working with leading global organizations, valuable insights from our previous startup inspired the beginning of a new chapter — MSM Wholesale Ltd (Modern Sales & Marketing).

History

Mehar was launched in 2021 with the sole aim of providing a means to satisfy the desire the urge and love for snacking or munching products we all love back from home. With “Taste” being the most important element for the brand, we launched UK’s first “Gur Rusk” followed by being among the first to launch nostalgic range of candies and digestives like paan shots, anardana goli, orange candy etc.

True top the motto “Taste mein No. 1”, mehar brand extended into faluda drink, eggless and dairy free cookies. In 2023, mehar RTE range of authentic Indian curry’s was launched. The brand has since continued to grow and gain the love of consumers from across Indian sub-continent.

Our Brand Story

Mehar started with the same simple belief our elders lived by: food made with honesty carries its own blessing. In our family, “Mehar” wasn’t just a word. It meant God’s grace, nature’s sweetness, and the warmth of traditions that make every bite feel familiar and pure.

Our journey began in our own kitchen, using the formulas and methods passed down through generations. We decided to bring that same care to the world.

When we started Mehar, we knew we weren’t just building a brand. We were carrying forward a legacy. The way our elders roasted ingredients slowly, balanced flavors patiently, and treated every batch like it was meant for family that became the heart of our work.

Today, every product we make reflects that same spirit. Whether it’s our roasted items, handmade snacks, or any of our crafted offerings, each one follows those old, trusted methods. No rush, no shortcuts, and no unnecessary modern gimmicks. Just clean ingredients, careful preparation, and the kind of taste that feels rooted, honest, and familiar.

For us, Mehar is grace. It’s the blessing we received from our elders, and the blessing we hope to pass on through every bite.

MSM Trading brands

We also offer top trading brands at very competitive pricing. Some of the brands we offer are:

Our Vision

Our vision is to establish Mehar as the most trusted, loved, and preferred ethnic food brand in the UK. We are driven by a clear purpose   to deliver authentic quality, inspire consumer trust, and consistently meet the evolving expectations of our customers. Rooted in our passion for food, we aim to create a brand that represents excellence, reliability, and cultural authenticity in every product we offer.

Our Mission

To bring authentic ethnic flavours to every home with quality, trust, and consistency  blending tradition with modern taste and value.

Why We Are Best Than Others? Glad, You Asked!

Where Authenticity Meets Quality

Food connects people — and we’re proud to connect cultures.

Real Flavours. Real People. Real Asia

Whether it’s the aroma of basmati rice, the crunch of namkeen, or the heat of authentic spices — we bring the true taste of Asia to your shelves.

Your Trusted Partner for Authentic Asian Foods

Got Authentic Asian Grocery — Because Taste Can’t Be Imitated.

What Our Client's Says

Find out More.

To find out more about a specific range or to arrange a meeting to discuss stocking our products, get in touch.

Be part of growth- Stockist/distributor

Be a part of a fascinating and rewarding journey and stock mehar brands to grow your portfolio and profits while offering your customers something they will come back for and want more…..
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